This month, the Catholic Writers’ Guild is touring Donna A. Heckler’s book, “Marketing God: Inspired Strategies for Building the Kingdom.” It has received a Nihil Obstat, an Imprimatur, and is an Award-Winning Finalist in the Religion: General category of the 2019 International Book Awards. “Marketing God” is a crash course unlike any you’ve had before, meant for Catholic parishes, dioceses, religious orders, Catholic organizations, startups, apostolates, and anyone who is passionate about their Christian faith and looking for ways to share it effectively.
Summary:
Marketing God is a primer on effective marketing and communication in the context of faith and includes:
- 40 identified corporate strategies that are most critical to faith-based organizations
- A no-nonsense approach to marketing, branding, and positioning your parish or organization
- Simple strategies you can start using today
- Scripture references that help illustrate the strategies
- A handy glossary of marketing terms for the non-marketer
You’ll learn (and quickly) that marketing is not a bad word for Catholics – or for any Christians. It’s a concept, complete with a series of tactics, that we can employ to help further the Kingdom.
Endorsement:
“As long as I have been in media and communications, it never ceases to amaze me how many folks, especially in the Church, know little or nothing about how to tap into — well, media and communications. Even though we’re called by Jesus Himself to go out into the whole world and preach the Good News, often despite the countless opportunities in today’s vast media landscape, the Good News doesn’t get much further from the front door and barely makes it onto the parish web site. That’s why Donna A. Heckler’s book, Marketing God, is so badly needed. We are, after all, the Lord’s hands and feet, and Marketing God can help any ministry, diocese, or individual take some major marketing steps in the right direction.” — Teresa Tomeo, media expert, motivational speaker, best-selling author, syndicated Catholic talk show host of Catholic Connection and The Catholic View for Women
Excerpt:
As a deeply committed Catholic, I have long wondered what could happen in our Church if we applied marketing science to faith, to God. Would the strategies work? Could those in ministry and pastoral positions use the tools that succeed in marketing to build God’s kingdom? Could these strategies help us in our work of saving souls?”
I venture to say, “Yes.”
Bio:
Donna A. Heckler is a global marketing executive who has been blessed with a prominent career in the corporate sector. Recognized as a thought leader in brand and marketing strategy, she is co-author of the book The Truth About Creating Brands People Love. Donna penned the acclaimed book Living Like A Lady When You Have Cancer after her stage 3 cancer diagnosis. Donna is a Catholic author and speaker with a knack for insightful and engaging story-telling.
Website: https://donnaaheckler.com/
Facebook: https://www.facebook.com/DonnaAHeckler/
Twitter: https://twitter.com/donna_heckler
Instagram: https://www.instagram.com/donnaaheckler/
LinkedIn: https://www.linkedin.com/in/donnaheckler/
Links For Pre-Order:
Amazon: http://bit.ly/marketingGod
Barnes & Noble: https://www.barnesandnoble.com/w/marketing-god-donna-a-heckler/1130621661;jsessionid=5B262C74DC21008F3695E49C5475F3FA.prodny_store02-atgap11
Good to Know:
Donna will be speaking on Marketing God at both the CMN Retail Education day and for CWG this year. The book is to be released in August 2019.
Tweet:
The highly anticipated book #MarketingGod is a crash course for #Catholics looking to effectively #BuildTheKingdom #MarketingGodTheBook #BeRadiant http://bit.ly/marketingGod
